Privacy Policy

Easy Lead Engine & Easy Agent provides lead generation, AI automation, outbound prospecting, appointment-setting support, CRM automation, lead qualification, AI agent workflows, call-handling support, email outreach, SMS/WhatsApp outreach, sales pipeline systems, reporting dashboards, and related business growth services.

Our services are designed for businesses that want to find qualified prospects, improve follow-up, automate sales conversations, reduce missed opportunities, and create more predictable sales activity.

For privacy questions, you can contact us at:

Email: ferdinand@easyleadengine.io
Phone: +27 83 357 4302
Accounts and billing: diani@easydoesitsocial.com · +27 82 782 7145
Information Officer: [TO CONFIRM — under POPIA this defaults to the head of the private body, and must be registered with the Information Regulator]

We may collect different types of information depending on how you interact with us, our website, our services, or our client campaigns.

We may use personal information for the following purposes:

• To provide lead generation services
• To build prospect lists
• To run outbound email campaigns
• To run SMS, WhatsApp, phone, chatbot, and AI agent workflows
• To qualify leads
• To book appointments
• To manage CRM and pipeline systems
• To communicate with clients, prospects, and users
• To provide reporting, dashboards, analytics, and campaign performance insights
• To improve automation workflows
• To generate AI-written emails, messages, call scripts, reports, and sales recommendations
• To process payments and manage billing
• To respond to inquiries and support requests
• To market Easy Lead Engine and Easy Agent services
• To improve our website, systems, and service delivery
• To detect, prevent, and address fraud, abuse, security issues, or unlawful activity
• To comply with legal, regulatory, tax, accounting, and contractual obligations
• To enforce agreements and protect our rights

Because Easy Lead Engine & Easy Agent provides AI-powered services, we may process information using artificial intelligence tools, automation systems, and third-party AI providers.

Where applicable, including under GDPR-style privacy laws, we may process personal information based on one or more of the following legal grounds:

• Contract: To provide services you or our clients requested.
• Legitimate interests: To operate our business, provide lead generation services, conduct B2B outreach, improve systems, secure our services, and market relevant services.
• Consent: Where you have given permission, such as for certain cookies, marketing communications, or optional data uses.
• Legal obligation: To comply with applicable laws, tax rules, accounting requirements, and regulatory obligations.
• Vital or public interests: Where legally applicable and necessary.

Where we rely on consent, you may withdraw that consent where required by applicable law.

The Protection of Personal Information Act, 4 of 2013 ("POPIA") gives you rights over the personal information we hold about you. You may:

• ask what personal information we hold about you, and get a copy of it
• ask us to correct or delete information that is wrong, misleading, out of date, excessive, or that we no longer have a reason to keep
• object to us processing your information
• withdraw your consent at any time, where we relied on consent
• ask us not to contact you for marketing again

To exercise any of these, email ferdinand@easyleadengine.io. We will respond within a reasonable time and will not charge you for a reasonable request.

If you complete a lead form on one of our ads on Facebook or Instagram, we receive the answers you gave on that form — typically your name, business name, email address, phone number and website — together with which ad and form you responded to.

We use this only to contact you about the service you enquired about, and to keep a record of where the enquiry came from. We do not sell it and we do not pass it to anyone other than the service providers in section 7 who help us operate.

Meta also holds a copy of the information you submitted, under its own privacy policy.

We may share personal information with the following categories of recipients:

We may use the following third-party platforms or similar services:

Each third-party provider may process data according to its own privacy policy and contractual terms.

We use cookies, pixels, tracking tags, analytics tools, and similar technologies to operate our website, understand user behavior, improve our services, measure campaign performance, and deliver relevant advertising.

These technologies may collect information such as:

• IP address
• Device information
• Browser information
• Website activity
• Referral source
• Advertising identifiers
• Conversion events
• Page views and clicks

We may use essential cookies, analytics cookies, performance cookies, and advertising cookies.

Where required by law, users will be given the ability to accept, reject, or manage non-essential cookies.

You may also control cookies through your browser settings. Blocking certain cookies may affect website functionality.

We may send marketing messages, service updates, lead generation communications, outbound emails, SMS messages, WhatsApp messages, and campaign-related communications.

We may conduct both B2B and B2C outreach depending on the client, campaign, region, and applicable legal requirements.

Where required, our outreach communications will include an unsubscribe or opt-out mechanism.

You can opt out of marketing communications by using the unsubscribe link in an email, replying with an opt-out request, or contacting us at: ferdinand@easyleadengine.io

Even if you opt out of marketing, we may still send non-marketing communications related to services, transactions, legal notices, security, or account administration.

Clients may provide us with customer lists, prospect lists, CRM exports, campaign records, business information, or other data.

Where a client provides personal information to us, the client is responsible for ensuring that it has the necessary rights, permissions, notices, consents, and lawful basis to share that information with us.

We process client-provided data to deliver the agreed services, including outreach, automation, qualification, reporting, appointment-setting, CRM management, and campaign optimization.

We retain personal information for as long as necessary to provide services, manage business records, comply with legal obligations, resolve disputes, enforce agreements, and support operational needs.

Our general retention approach is:

• Client account data: retained until account deletion or as required by law.
• Prospect and lead list data: retained for the lifetime of the company unless deletion is requested and legally required.
• Email campaign data: retained until account deletion or as required for business, compliance, and reporting purposes.
• AI conversation logs and automation records: retained until account termination unless otherwise required or permitted by law.
• Billing, tax, and legal records: retained for the period required by applicable law.
• Website analytics data: retained according to the settings of our analytics providers.

Where practical, we may delete, anonymize, or de-identify information that is no longer needed.

We may process and transfer personal information internationally, including to and from the United States, Canada, the United Kingdom, the European Union, South Africa, Australia, New Zealand, and other countries where we, our clients, vendors, or service providers operate.

These countries may have data protection laws that differ from those in your country.

Where required by law, we will use appropriate safeguards for international transfers, which may include contractual protections, data processing agreements, standard contractual clauses, or other legally recognized transfer mechanisms.

We take reasonable technical, administrative, and organizational measures to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

These measures may include:

• Password-protected systems
• Restricted access to client and lead data
• Encrypted platforms where available
• Internal data-handling procedures
• Confidentiality obligations
• NDAs or confidentiality agreements with contractors where appropriate
• Use of reputable third-party service providers
• Account access controls
• Two-factor authentication where requested or available

No system can be guaranteed to be 100% secure. Users and clients are responsible for using secure passwords, limiting unnecessary data sharing, and notifying us promptly of suspected security issues.

Depending on your location, you may have certain rights over your personal information. These may include the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request a copy of your information
• Object to certain processing
• Restrict certain processing
• Opt out of marketing communications
• Unsubscribe from email campaigns
• Opt out of the sale or sharing of personal information, where applicable
• Object to certain automated decision-making or profiling
• Request data portability, where applicable
• Limit the use of sensitive personal information, where applicable

To exercise your rights, contact us at: ferdinand@easyleadengine.io

We may need to verify your identity before responding to a request. We will respond within the timeframe required by applicable law.

This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies.

If you are located in the European Economic Area, United Kingdom, or another region with similar privacy laws, you may have additional rights, including the right to:

• Access your personal data
• Correct inaccurate data
• Delete your data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where processing is based on consent
• Lodge a complaint with a data protection authority
• Object to certain automated decision-making

We may act as a data controller for our own business operations and as a data processor or service provider when handling information on behalf of our clients.

Where we process data on behalf of a client, you may need to contact that client directly to exercise your rights.

Where applicable, we aim to comply with privacy laws in the regions where we operate or provide services, including South Africa, Canada, Australia, and New Zealand.

Depending on your location, you may have rights to access, correct, delete, or object to certain uses of your personal information.

You may contact us at: ferdinand@easyleadengine.io

Our services are not intended for children under the age of 18.

We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

We rely on users, clients, public sources, and third-party providers to supply accurate information.

Because lead generation and data enrichment may involve public or third-party sources, we cannot guarantee that all prospect or business data is complete, accurate, or current.

If you believe information we hold about you is inaccurate, you may contact us to request correction.

Some browsers may send "Do Not Track" signals. Our website may not currently respond to all such signals.

Where legally required and technically feasible, we will honor recognized opt-out preference signals, including Global Privacy Control signals, for applicable users and jurisdictions.

Our website and communications may contain links to third-party websites, platforms, tools, or services.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services. You should review their privacy policies before providing information to them.

We may update this Privacy Policy from time to time to reflect changes in our services, tools, legal obligations, business operations, or privacy practices.

When we update this Privacy Policy, we will revise the "Last Updated" date at the top of this page.

Your continued use of our website or services after updates are posted means you acknowledge the updated Privacy Policy.

For privacy questions, data requests, opt-out requests, or concerns, contact us at: