Terms of Service

Easy Lead Engine & Easy Agent provides lead generation, AI automation, AI receptionist systems, outbound prospecting, CRM workflows, appointment-setting support, email outreach, SMS and WhatsApp outreach, website audits, reporting dashboards, sales pipeline systems, and related business growth services.

Easy Agent is an AI automation service line under Easy Lead Engine.

Easy Lead Engine & Easy Agent currently operates under the name “Easy Lead Engine & Easy Agent.” Once the legal entity is formally established, these Terms may be updated to reflect the registered entity name, including Easy Lead Engine LLC, if applicable.

Easy Lead Engine & Easy Agent is legally separate from Easy Does It Social, although it may be connected to or offered within the wider Easy Does It Social ecosystem. Easy Does It Social may maintain its own separate terms, privacy policy, and business policies.

For questions about these Terms, contact us at:

You must be at least 18 years old to use our services.

Our services are intended for businesses, agencies, entrepreneurs, professionals, and commercial users. They are not intended for children or for users under the age of 18.

By using our services, you represent and warrant that:

• You are at least 18 years old.
• You have the authority to enter into these Terms.
• If you use our services on behalf of a company, you are authorized to bind that company.
• Your use of our services will comply with all applicable laws and regulations.
• Any information you provide to us is accurate, complete, and current.

We may refuse service, suspend access, or terminate accounts where we reasonably believe a user is ineligible, unauthorized, or using the services unlawfully.

We may provide one or more of the following services:

• Lead generation campaigns
• AI receptionist systems
• AI voice agents
• AI chat agents
• CRM setup and configuration
• Appointment-setting systems
• Outbound email systems
• SMS and WhatsApp automation
• Website audits
• AI workflow automations
• Sales pipeline setup
• Reporting dashboards
• Lead qualification systems
• Campaign strategy
• Data enrichment and verification
• Landing page or funnel support
• Consulting and implementation
• Monthly retainers
• One-time setup projects
• SaaS-style software access
• White-label services for other agencies
• Custom services agreed in writing

Specific deliverables, timelines, fees, usage limits, service levels, reporting frequency, and project scope may be set out in a separate proposal, order form, invoice, service agreement, statement of work, or written agreement.

If there is a conflict between these Terms and a signed written agreement, the signed written agreement will control only for the specific conflicting terms.

We do not guarantee leads, sales, revenue, booked calls, close rates, reply rates, campaign performance, deliverability, customer acquisition, return on investment, business growth, or any specific commercial outcome.

Marketing, sales, lead generation, AI automation, and outbound campaigns depend on many variables outside our control, including:

• Your offer
• Your pricing
• Your market
• Your reputation
• Your website
• Your sales process
• Your response time
• Your customer service
• Your industry
• Your audience
• Your approval delays
• Email deliverability
• Platform limitations
• Third-party data quality
• Economic and competitive conditions
• Compliance restrictions
• Customer behavior

Any examples, case studies, projections, forecasts, estimates, or performance references are illustrative only and do not guarantee future results.

You remain responsible for reviewing, approving, implementing, and acting on leads, appointments, AI outputs, and campaign recommendations.

Some services may require you to create an account, access a dashboard, connect third-party tools, or invite team members.

You are responsible for:

• Keeping login credentials secure
• Controlling access to your account
• Ensuring team members comply with these Terms
• Promptly notifying us of unauthorized access
• Maintaining accurate account and billing information

We may provide access to our own systems, dashboards, automations, or tools. We may also work inside tools or accounts owned by you, including GoHighLevel, Smartlead, Instantly, domains, email inboxes, CRMs, analytics accounts, calendar tools, and related platforms.

If systems are set up inside your own accounts, you generally retain access to those accounts after termination, subject to payment of outstanding fees and any separate agreement.

If access is provided through our internal systems, platforms, licenses, templates, automations, workflows, dashboards, or accounts, access may end immediately upon cancellation, suspension, or termination.

You are responsible for providing accurate, lawful, and complete information needed for us to perform the services.

You agree to:

• Provide accurate business information, offer details, audience criteria, and campaign instructions.
• Review and approve campaigns where required or requested.
• Ensure your products and services are lawful.
• Ensure you have the legal right to provide any customer lists, prospect lists, CRM data, uploaded files, or business materials.
• Provide lawful instructions for outreach, AI automation, and data processing.
• Honor appointments, follow up with leads, and manage your own sales process.
• Comply with all industry-specific regulations that apply to your business.
• Maintain the accuracy of your website, offers, claims, pricing, guarantees, disclaimers, and marketing materials.
• Keep account credentials secure.
• Use the services only for lawful business purposes.
• Monitor AI agent conversations where appropriate.
• Correct errors, update scripts, and notify us of inaccurate or inappropriate AI outputs.
• Avoid using the services in a way that harms our systems, reputation, deliverability, platform access, vendors, clients, users, or third parties.

You are solely responsible for your products, services, offers, claims, pricing, guarantees, contracts, customers, and legal compliance.

If you operate in a regulated industry, you are responsible for ensuring your use of our services complies with all applicable laws and professional rules.

Regulated industries may include, but are not limited to:

• Healthcare
• Legal services
• Financial services
• Insurance
• Real estate
• Home services
• Education
• Employment
• Lending
• Debt services
• Medical or wellness services
• Professional licensing fields

We do not provide legal, medical, financial, compliance, tax, or regulatory advice. You should obtain advice from qualified professionals where required.

Our services may include outbound email, SMS, WhatsApp messages, calls, AI voice interactions, appointment-setting, lead generation, retargeting, and other marketing activities.

You are responsible for ensuring that your campaigns, lists, offers, and instructions comply with applicable laws, including where relevant:

• CAN-SPAM
• TCPA
• CASL
• GDPR
• UK GDPR
• POPIA
• Australian spam and privacy laws
• New Zealand privacy and marketing laws
• Consumer protection laws
• Telemarketing laws
• Advertising rules
• Platform-specific rules
• Industry-specific regulations

You are responsible for obtaining consent where consent is legally required, including for SMS, WhatsApp, phone calls, email marketing, cookies, tracking pixels, uploaded customer lists, and any use of sensitive personal information.

Where required, outbound communications should include appropriate identification, unsubscribe, opt-out, or consent-management mechanisms.

We may refuse, suspend, or modify campaigns that we believe create legal, technical, deliverability, reputational, or platform risk.

Our services may use artificial intelligence, machine learning, language models, voice systems, AI agents, chatbots, automation tools, and third-party AI providers.

AI may be used to:

• Generate emails, SMS messages, scripts, and campaign copy
• Answer inbound calls
• Make outbound calls
• Send SMS or WhatsApp messages
• Book appointments
• Summarize conversations
• Create CRM notes
• Qualify or categorize leads
• Generate reports and recommendations
• Power AI receptionist workflows
• Support customer or prospect interactions
• Create automations and workflow logic

You may not use our services for any unlawful, harmful, abusive, deceptive, or high-risk purpose.

Unless expressly approved in writing by us, you may not use the services for:

• Illegal products or services
• Fraud, scams, pyramid schemes, deceptive schemes, or misleading offers
• Adult content or sexually explicit services
• Gambling or betting
• Weapons, firearms, explosives, or regulated weapons
• Controlled substances or recreational drugs
• Prescription medication or regulated medical products
• Political campaigning or political persuasion
• High-risk financial products
• Misleading medical, health, or cure-related claims
• Hate, harassment, discrimination, abusive, or exploitative content
• Spam, phishing, unlawful scraping, or unlawful outreach
• Impersonation or deceptive AI voice, avatar, or chatbot use
• Collecting sensitive personal information without a lawful basis
• Uploading data you have no right to use
• Violating third-party intellectual property rights
• Circumventing platform limits, security systems, or compliance controls
• Sending malware, malicious code, or harmful files
• Interfering with our systems, vendors, users, or networks
• Creating fake reviews, fake testimonials, fake endorsements, or deceptive social proof
• Making false or unsupported claims about earnings, business results, health outcomes, legal results, or financial returns

We reserve the right to determine whether a use is prohibited, high-risk, or unacceptable.

We may offer different payment models, including:

• Monthly subscriptions
• Monthly retainers
• One-time setup fees
• Pay-per-lead fees
• Pay-per-appointment fees
• Commissions
• Performance bonuses
• Annual plans
• Paid trials
• Free trials
• Custom invoices
• Custom service packages

Current or typical pricing may include $1,000/month, $1,500/month, $3,000/month, setup fees, or custom pricing. Final pricing will be set out in your order form, proposal, invoice, checkout page, service agreement, or written agreement.

Unless otherwise stated in writing:

• Fees are due upfront.
• Monthly retainers and subscriptions are billed in advance.
• Subscriptions and retainers automatically renew until cancelled.
• Setup fees are due before work begins.
• Custom invoices are due according to the payment terms shown on the invoice.
• You authorize us and our payment processors to charge your selected payment method for recurring fees, setup fees, usage fees, and other agreed charges.

If a payment fails, becomes overdue, is disputed, or is charged back, we may suspend or cancel your services.

You will have 3 days to cure a failed payment unless otherwise stated in writing.

If payment is not received within that period, we may:

• Suspend access
• Pause campaigns
• Stop automations
• Disable AI agents
• Restrict dashboards
• Stop appointment-setting services
• Remove access to internal systems
• Terminate the account
• Withhold deliverables
• Pursue collection of unpaid amounts

We do not currently charge late fees unless stated in a separate written agreement.

Unpaid invoices survive cancellation, suspension, or termination.

We may offer free trials, paid trials, or promotional offers at our discretion.

Trial terms will be stated at sign-up, in writing, or in the applicable offer.

Unless expressly stated in writing, all fees are non-refundable.

We may, at our discretion, offer refunds, credits, partial refunds, or satisfaction-based remedies if a customer is genuinely dissatisfied. However, no refund is guaranteed unless expressly stated in writing.

Annual plans may be partially refundable only where expressly agreed in writing.

You may cancel anytime, subject to any minimum term, active statement of work, outstanding invoice, or written agreement.

Unless otherwise stated in writing, cancellation requires 30 days’ notice.

You may cancel by email or through an available dashboard cancellation process, where provided.

Cancellation stops future billing after the applicable notice period, but it does not automatically refund amounts already paid, cancel outstanding invoices, or erase obligations incurred before cancellation.

We may modify, improve, discontinue, pause, or replace features, tools, workflows, platforms, plans, pricing, integrations, or service components at any time.

You may request to downgrade or pause your plan. Approval of downgrades or pauses is subject to our discretion, active commitments, campaign status, platform costs, and any written agreement.

Some services, automations, campaigns, AI agents, or platform access may not be paused without affecting performance, data continuity, deliverability, or third-party tool costs.

We may provide response times, uptime targets, campaign launch commitments, or reporting frequency as part of a specific plan or written agreement.

Unless expressly stated in writing, we do not guarantee uninterrupted service, constant uptime, specific response times, campaign launch dates, reporting intervals, or platform availability.

Third-party platform downtime, API limits, account restrictions, vendor outages, deliverability issues, payment failures, data provider issues, or client delays may affect service delivery.

Our services may rely on third-party platforms, tools, software, APIs, data providers, hosting services, AI providers, CRMs, email systems, payment processors, analytics platforms, calendar tools, and automation platforms.

These may include, but are not limited to:

• GoHighLevel
• Lovable
• Salesforce
• Pipedrive
• HubSpot
• Airtable
• Smartlead
• Instantly
• Apollo
• LinkedIn Sales Navigator
• Google Maps
• Apify
• MillionVerifier
• Clay
• NeverBounce
• Google Analytics
• Meta Pixel
• LinkedIn Insight Tag
• Google Ads
• Meta Ads
• LinkedIn Ads
• Stripe
• PayPal
• Calendly
• Google Calendar
• OpenAI
• Anthropic / Claude
• Google Gemini
• Perplexity
• ElevenLabs
• Retell
• Vapi
• Google Drive
• Dropbox
• OneDrive
• Zapier
• Make
• n8n

We are not responsible for third-party downtime, pricing changes, policy changes, account suspensions, API restrictions, data inaccuracies, platform errors, outages, or service limitations.

Your use of third-party services may be subject to their own terms, privacy policies, fees, and restrictions.

Unless you request otherwise in writing, we may use anonymized campaign results, aggregated data, workflow improvements, performance summaries, and non-confidential learnings for internal improvement, training, reporting, marketing, or case study purposes.

We may use your name, business name, logo, testimonial, or identifiable campaign results in marketing only where permitted by written agreement, client approval, or applicable law.

Your use of our services is also governed by our Privacy Policy.

Our Privacy Policy explains how we collect, use, store, share, and protect personal information.

By using our services, you agree that we may process information according to the Privacy Policy.

Where you provide personal information to us, including customer lists, prospect lists, CRM data, call recordings, transcripts, or uploaded files, you are responsible for ensuring you have the lawful right to provide that information to us.

You are responsible for providing all notices, consents, lawful bases, and opt-out mechanisms required by applicable law.

Each party may receive confidential information from the other.

Confidential information may include business plans, customer lists, campaign strategy, pricing, processes, login details, technical systems, CRM data, sales data, financial information, unpublished materials, and proprietary workflows.

Each party agrees to use reasonable care to protect confidential information and not disclose it except as needed to perform the services, comply with law, work with approved vendors or contractors, or enforce rights.

Confidentiality obligations do not apply to information that:

• Is publicly available without breach
• Was already known before disclosure
• Is independently developed
• Is lawfully received from a third party
• Must be disclosed by law or legal process

We may suspend or terminate your access to the services if:

• You fail to pay fees when due
• You violate these Terms
• You misuse the services
• You create legal, technical, deliverability, compliance, platform, reputational, or security risk
• Your campaigns generate excessive spam complaints, bounce rates, blacklisting, abuse reports, or platform warnings
• You provide unlawful data
• You request unlawful campaigns
• You engage in fraud, abuse, deception, or illegal activity
• Continued service delivery becomes impractical, unsafe, or commercially unreasonable

We may terminate immediately for illegal activity, abuse, fraud, serious policy violations, or conduct that creates risk to us, our vendors, our clients, or third parties.

You may cancel according to the cancellation terms in these Terms or any written agreement.

Upon termination:

• Access to internal systems may end immediately.
• Active campaigns and automations may be paused or deleted.
• Unpaid invoices remain due.
• We may delete account data according to our retention practices.
• You may have up to two weeks to export available data, where technically feasible and where all outstanding fees have been paid.
• We may retain information required for legal, tax, billing, compliance, fraud prevention, dispute resolution, or legitimate business purposes.

After termination, we may delete your account data, campaign data, automations, AI records, CRM configurations, uploaded files, and related service data, subject to our Privacy Policy and legal obligations.

Where technically feasible, and provided your account is in good standing, we may allow a two-week export period after termination.

We are not responsible for data loss after termination if you fail to export your data during the available export period.

The services are provided “as is” and “as available.”

To the maximum extent permitted by law, we disclaim all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, reliability, uninterrupted service, deliverability, and campaign performance.

We do not warrant that:

• The services will be uninterrupted or error-free.
• AI outputs will be accurate, complete, or suitable.
• Campaigns will generate specific results.
• Leads will convert into customers.
• Emails will avoid spam filters.
• Third-party platforms will remain available.
• Data from third-party providers will be accurate.
• Automations will operate without interruption.
• You will achieve any specific revenue, growth, or sales result.

You use the services at your own risk.

To the maximum extent permitted by law, Easy Lead Engine & Easy Agent will not be liable for:

• Lost profits
• Lost revenue
• Lost leads
• Lost opportunities
• Lost data
• Business interruption
• Reputational harm
• AI errors
• Third-party platform downtime
• Email deliverability issues
• Ad account issues
• CRM errors
• Payment processor issues
• Data provider inaccuracies
• Client failure to follow up with leads
• Campaign underperformance
• Indirect, incidental, special, consequential, exemplary, or punitive damages

To the maximum extent permitted by law, our total liability for any claim relating to the services will not exceed the fees you paid to us for the service giving rise to the claim during the one month immediately before the event giving rise to the claim.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply to you.

You agree to defend, indemnify, and hold harmless Easy Lead Engine & Easy Agent, its owners, employees, contractors, vendors, affiliates, partners, and representatives from and against any claims, damages, losses, liabilities, costs, and expenses, including reasonable legal fees, arising from or related to:

• Your use of the services
• Your products or services
• Your offers, claims, pricing, guarantees, or marketing materials
• Your data, lists, uploaded materials, or instructions
• Your violation of these Terms
• Your violation of applicable law
• Your violation of third-party rights
• Your unlawful marketing or outreach activity
• Your failure to obtain required consent
• Your misuse of AI tools or automations
• Your customers, prospects, or end users
• Claims caused by campaigns, scripts, messages, or workflows you approved

These Terms are intended to be governed by the laws of the State of Wyoming, United States, once the business is formally established there, without regard to conflict-of-law principles.

Until the final legal entity and registered jurisdiction are confirmed, the governing law section should be treated as subject to update.

Before either party begins formal legal proceedings, the parties agree to first attempt to resolve the dispute through good faith negotiation.

If the dispute is not resolved through good faith negotiation, the parties agree to attempt mediation.

If mediation fails, the dispute may proceed to arbitration or court, depending on the nature of the dispute, applicable law, and any written agreement between the parties.

Where legally permitted, you agree to bring claims only on an individual basis and not as part of a class action, collective action, private attorney general action, or representative proceeding.

Each party will bear its own legal fees unless otherwise required by law, ordered by a court or arbitrator, or agreed in writing.

We may provide services to clients or users in the United States, Canada, the United Kingdom, the European Union, South Africa, Australia, New Zealand, and other regions.

You are responsible for ensuring that your use of the services complies with laws that apply to your location, your customers, your prospects, your campaigns, your data, and your industry.

We may restrict services in certain regions or industries where compliance, technical, commercial, or legal risk is unacceptable.

We may update, change, suspend, remove, replace, or discontinue any part of the services at any time.

We may also update software, workflows, AI models, prompts, integrations, systems, dashboards, vendors, tools, or features.

We are not liable for changes that affect availability, functionality, compatibility, integrations, pricing, usage limits, or third-party tools.

We may update these Terms from time to time.

When we update these Terms, we will revise the “Last Updated” date.

Your continued use of the services after updated Terms are posted or provided means you accept the updated Terms.

If you do not agree to the updated Terms, you must stop using the services and cancel your account or services.

You may not assign, transfer, or delegate your rights or obligations under these Terms without our written consent.

We may assign or transfer our rights and obligations in connection with a merger, acquisition, restructuring, sale of assets, change of control, or transfer of business operations.

We are not responsible for delays or failures caused by events outside our reasonable control, including:

• Internet outages
• Platform outages
• Vendor failures
• Payment processor issues
• Cyberattacks
• Natural disasters
• War
• Civil unrest
• Government actions
• Labor disputes
• Power failures
• Changes in law
• Third-party API restrictions
• Email provider limitations
• AI provider outages

If any part of these Terms is found invalid, unlawful, or unenforceable, the remaining sections will remain in effect.

The invalid or unenforceable section will be interpreted as closely as possible to its original purpose while remaining lawful and enforceable.

Our failure to enforce any part of these Terms does not waive our right to enforce that part later.

Any waiver must be in writing and signed by us.

These Terms, together with the Privacy Policy and any applicable proposal, order form, invoice, statement of work, or signed agreement, form the entire agreement between you and Easy Lead Engine & Easy Agent regarding the services.

They replace any prior discussions, proposals, messages, or understandings about the same subject matter, except where a signed written agreement expressly states otherwise.

For questions about these Terms, contact us at: